Take your hospitality business to a higher level with these super effective and FREE online tools that you will find useful for daily operations of project management, revenue management, marketing communications and design.
Process & Project Management Tools
Dropbox has a lot of functionality. You can use it to securely share/sync/back up files, create cloud-based music libraries, and even host a website!
Main value: “Dropbox simplifies the way you create, share and collaborate. Bring your photos, docs, and videos anywhere and keep your files safe.”
What it does: Backup files, host files, sync files between different devices, share files with co-workers/friends.
IFTTT uses “recipes” to help you sync 2 services up so that they occur automatically without you having to complete the 2-step process manually. For example, you can take an Instagram photo with your mobile device and have it automatically go to your Dropbox, instead of you having to put it in the Dropbox yourself.
Main value: “IFTTT helps you do more with the services you love.”
What it does: Automating digital processes, automate tasks, automate actions
Trello is a great project organization tool. It uses boards with cards and assigned tasks complete with deadlines to keep you or your team on track for various projects with differing time lines and milestones.
Main value: “Trello has everything you need to organize projects of any size.”
What it does: Manage projects processes and team work from idea to launch in a visual way.
Zapier is another tool which saves you time and effort by allowing you to sync up applications and processes. For example, you can create a Trello card directly from your email.
Main value: “Zapier lets you easily connect the web apps you use, making it easy to automate tedious tasks.”
What it does: Integrates web applications and automates processes flows between them.
Design & Creative Tools
Canva is user-friendly because it has easy-to-use features and smooth functionality which allows just about anyone to create innovative content. This tool offers users a variety of content types including pre-sized header templates, invitations, and marketing materials. You can even do resumes and eBooks now!
Main value: “Canva makes design simple for everyone.
What it does: Creates designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so more.
Headline Analyzer will help you write powerful headlines for blog posts, articles, and social media. This tool will help you maximize the emotional engagement had by your word choices, and will help you to effectively draw more readers in to your content.
Main value: “Write better headlines for everything you do”
What it does: Shows an overall score of your headline quality, and rates its ability to drive effective results.
Using Pexels makes finding approved images an easier task. Photos on Pexels are sourced from several websites, which gets rid of your need to search multiple sites for stock photos. Their images are high quality and engaging.
Main value: “Free stock photos you can use everywhere. ✓ Free for commercial use ✓ No attribution required.”
What it does: High Quality photos under the creative common Zero (CC0) license, that you can use for any purpose.
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SnapUp allows you to rapidly create wireframes with ease. It has real-time collaboration features which allow you to work together with your colleagues and clients – they can see what you’re doing live-time.
Main value: “SnapUp is an online wireframing tool that lets you create quick wireframes and mockups.”
What it does: A simple interface for non-designers that allows to create quickly mockups and wireframes.
Facebook Audience Insights
Facebook Audience Insights is a powerful tool which is free to use. Advertisers can use it to more effectively target their ads, and non-advertisers can use it simply to learn more about their audience.
Main value: “With Facebook Audience Insights, businesses can learn more about their target audiences.”
What it does: Learn about people’s demographics, interests, purchase behavior, and Facebook usage.
Google Analytics is a free website analytics service which gives you insight into how people are finding and using your website. You can sort out visitors using many dimensions, integrate other Google products such as Search Console, and use tracking codes to track advertising on other platforms and sites.
Main value: “Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.”
What it does: Collects, visualizes and reports data about your website.
Google Keyword Planner
This application allows you to search for a keyword and ad group ideas, understand how combinations of keywords might perform, and even create new keyword lists by combining other lists of keywords together. It can also help you select bids and budgets to use with a campaign.
Main value: “Keyword Planner is a free AdWords tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform”.
What it does: Gives you data about amounts of Google searches per keyword.
Simply use the search function on Facebook to look for groups, organizations, events, companies, individuals, photos, and videos. Use the keywords you have, and then sort by page, person, event, etc
Main value: “Find the people and posts that matter to you most. Use Facebook Search to find photos, posts, videos, and links.”
What it does: Let’s you find all posts (text, images, videos) that where shared on Facebook by your search terms. You can find all mentions of your brand on Facebook.
Like the Facebook search function, this tool allows you to search the social media forum for any mention of a person, place, or event. Hashtags can be placed in front of almost anything, so searching for a specific brand or name will bring up tons of relevant results.
Main Value: “Search Twitter to find the latest news and world events faster. Find popular people, hashtags and photos for any topic you can imagine.”
What it does: Let’s find all mentions of any topic (including your brand) on twitter. You can find everything that was said about your hotel in twitter.
A/B Significance Test
The A/B Significance calculator tells you not only whether the changes made will improve your conversions, but tells you (in percentages) how much more likely those changes are to improve your conversions.
Main value: “Use this A/B Significance calculator to tell you whether your A/B test is statistically significant. Without this calculator, you can’t be confident that the changes you make will improve your conversions.”
What it does: Let’s you test which ads/images/landing pages/etc. work better with a statistical significance.
CliClap is enabling companies to add more content recommendations to all of the content that they share on social media and websites. This tool helps companies increase app installations, brand visibility, and registration for conferences just by sharing their content through CliClap.
Main value: “CliClap is a content sharing platform that boosts followers’ engagement every time you share content.”
What it does: You can add a Call-To-Action banner to all of the content you shared. Perfect for social content curation, and getting more value of social media.
FirstSiteGuide (SEO Analyzer)
Many content-based companies find SEO to be an indispensable tool for ensuring the success of their content. You can use this application to discover important info about any website, analyze technologies they use and how well they perform.
Main value: “This tool helps you to quickly analyze site’s SEO stats.”
What it does: It provides information about site’s domain and page authority, bounce rate, page speed, mobile responsiveness, Alexa rank, keyword consistency and much more.
Hotjar is a new tool which gives insight into the online trends and voices of your users. It combines its Analysis and Feedback tools to give you a big picture perspective on how to enhance the experience and performance of your site and its users.
Main value: “See how visitors are really using your website, collect user feedback and turn more visitors into customers.”
What it does: Analysis and measures your website user’s behavior by recording the screens of interactions.
Google Trends lets you know whether you are faring well or poorly in the “battle of the search engines.” People get hooked when you cater to their interests; Google Trends helps you understand what those interests are.
Main value: “See the latest trends, data and visualizations from Google. Find out what’s trending near you right now.”
What it does: Shows data of worldwide searches trends. Allows you to see when and where certain keywords are popular for search.
This tool unlike others like it, offers the user real explanations. It lets you know exactly where the flaws and weaknesses are on your page – and how to fix it.
Main value: “LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. Get your review today.”
What it does: Gives you data on the performance of your Facebook page.
This tool helps social media managers better engage their audience and maximize the number of people they reach on social networks. It advises users on posting strategies and the performance of social media profiles.
Main value: “Analyze and improve social media profiles”.
What it does: Monitor any Facebook page with the best analytics and statistics tool. Create insight reports and optimize your social media marketing strategy.
Google My Business
When you use Google My Business to verify and edit your business information, you can ensure that customers find you, as well as tell those customers the story of your business. Use this tool to control how your company’s info displays across Google Search and Maps.
Main value: “Make sure your business info is accurate.”
What it does: Get your free business listing on Google My Business to start building visibility in Google Maps and Google Search in your local community.
Adespresso Facebook Ad Examples
Adespresso Facebook Ad Examples is a tool which gives you access to tons of examples of Facebook ads which you can use to advertise your company. They even have a free eBook which gives you over 500 real world examples of Facebook Ads from top brands.
Main value: “See what other advertisers (and your competitors) are doing on Facebook”
What it does: Lets you Search the largest gallery of Facebook Ads Examples for Free.
Your teammates can record every interaction with a contact and leave pertinent notes effortlessly with this tool. That’s some important functionality, because the last thing you want is to lose any information on sales leads you’re trying to land. This tool is great for leaving records that anyone who follows can pick up on.
Main value: “Manage your pipeline and speed up your sales team with the CRM that’s free, forever.”
What it does: HubSpot CRM makes it easy to organize, track, and grow your pipeline. And it’s free. Forever.
Playbuzz for Publishers
Use Playbuzz to create interactive content such as quizzes, lists, polls, slideshows, videos, and countdowns.
Main value: “An authoring & distribution platform for interactive storytelling.”
What it does: Playbuzz is an authoring platform that empowers brands, publishers and content creators worldwide to create engaging editorial and commercial content.
SumoMe is a WordPress plugin which offers tons of tools to help users grow their email list. It offers many options for garnering more email addresses, such as various types of pop-ups.
Main value: The Most Effective Email Capture.
What it does: A suite of free tools that can be used to grow your website’s traffic and email list.
Meetup matches people with groups or individuals in their region who share similar interests, hobbies, and goals. This is a great tool to use for relaxed networking and making pertinent, face-to-face connections with people in your niche.
Main value: “Find Meetups so you can do more of what matters to you. Or create your own group and meet people near you who share your interests.”
What it does: Discover local meetups or create your own and invite people.
1 billion emails are sent every day using MailChimp. This tool helps businesses improve performance, make more money, and grow their business by providing an email service that can scale with them.
Main value: “Send better emails, and sell more stuff.”
What it does: Manage subscribers lists and email marketing campaigns.
Rapportive helps companies manage their customer relationships by storing and displaying pertinent information about contacts. In this fast-moving world where it’s hard to remember specific information about someone you met briefly, this Gmail extension assists users by collecting that information for them. Example of info it gathers about people is their Twitter account, Facebook posts, LinkedIn profile, and other similar data.
Main value: “Rapportive shows you everything about your contacts right inside your inbox.”
What it does: Provides information about your email contacts.
Gmail doesn’t have an option that allows you to schedule sending or receiving emails for future times/dates. Boomerang enables that function for you. This is great for sending emails far in advance, sending reminder emails which you can delay and send at a later date, and being able to choose when you see and read certain received messages in your inbox.
Main value: “Schedule an email to be sent later. Easy email reminders.”
What it does: Boomerang for Gmail lets you take control of when you send and receive email messages.
(+1) Life Happens™ Cancellation Protection
Life Happens™ boosts direct bookings on your brand.com website by offering cancellation protection for non-refundable inventory. This can make your direct rates more appealing than OTA rates without breaking the rate parity clause.
Main value: Drive more direct bookings via Life Happens™ non-refundable rates. Secure revenue from cancellations, increase customer satisfaction, decrease chargebacks, disputes and service complaints.
What it does: Revolutionary cancellation protection that allows guests to cancel a non-refundable reservation for any reason and get a refund, while the hotel keeps the booked revenue.
I hope you will find this blog post valuable. Please leave any questions in the comments section below (I reply quickly).
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